It’s hard to believe that five years from now is 2030. It seems like Science Fiction and yet our digital experiences in 2030 are likely to be characterized by seamless ambient intelligence that anticipates user needs without explicit commands.
We’ll be moving beyond today’s reactive AI to truly proactive systems. The journey of the consumer will be transformed towards hyper-personalized experiences, very influenced by the development of ethics in AI which balance customer privacy. Great experiences that feel tailored and yet still respectful of boundaries.
I think the most significant shift is that you will be moving from destination-based interactions that require deliberate engagement, and seeing these things become almost like an intuitive layer that’s just built into daily life. I don’t think there’ll be a need to constantly be thinking about the technology context. It’ll be like electricity — just a part of the daily experience.
Authentic experiences will require authentic human development. I think what remains to be seen is the degree to which we will promote human agency because I think the public is divided — even if subconsciously — on their commitment to their own agency.
